A experiência de um espectáculo está diferente.
The most well known arena in our country, has already undergone several changes of identity - Pavilhão Atlântico, then MEO Arena and with the arrival of the Altice group, won that name by right. Therefore, Altice Arena needed a change to match its image in the market.
More modern, irreverent and singular.
This is how the creative process for the new cabins of the Arena began. Betabrand once again delivered the turnkey project - the ideas boiled over and were born in our creative department and gained shape in our factory, ending with the installation by our teams.
The first phase of remodeling was done in 9 cabins and, for the moment, we are preparing to remodel another nine.
The new environment is more intimate, young and makes us feel like we're in a music studio - the walls with 3D pattern are the star of space! There is a new bar and a new way of communicating the brand of each cabin. With this change, the pavement was also changed to a durable vinyl material in metallic color.
The first part of the renewal was completed in November for the WEB Summit 2017. It was an arduous process but Betabrand concludes successfully! It is a project that fills us with pride and vanity.
ABOUT THE CLIENT
Altice Arena is the largest showroom in Portugal and the third largest in Europe, with capacity for 20,000 people. The Altice Arena, originally dubbed the Pavilhão Atlântico, was designed by the architect Regino Cruz during Expo'98, becoming a reference and one of the most requested places for shows.